对千千万万的外贸人来说,最重要的就是与国外客户建立联系,发生关系。而写邮件就是最常用、最普遍也是性价比最高的一种方式。
当我们把邮件发送到客户的邮箱后,我们总会期待客户的回复,就像邮件的最后一句话一样:Waiting for your reply .
可往往不如人意,绝大部分邮件都是石沉大海,音信全无。
有效提高国外客户回复率,是每个外贸人都在努力做的事情。我们今天就来聊一聊:国外客户没有回复的几种原因和解决方法。
1.客户根本没看到你的邮件,或者直接删除忽略
分析:这种情况一般是因为你的邮件包含了一些垃圾邮件词汇,被邮件服务器判定为垃圾邮件,或是邮件标题不突出、没新意、类似于直白的广告。客户厌恶这些,便直接删除或者忽视。
解决:自检自己的邮箱、域名、IP地址是不是被收录为垃圾邮件黑名单里去了。同时优化自己的邮件,避免触发垃圾邮件词汇的同时,分析客户需求和痛点,结合你自己的优势,以此撰写一个邮件标题+内容。
邮件标题或内容避免使用SPAM高频词,SPAM高频词整理如下:
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